Political marketing: how to realize an electoral campaign
Toti, Alessandro (A.A. 2017/2018) Political marketing: how to realize an electoral campaign. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Alberto Marcati, pp. 38. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The application of marketing in other areas: political marketing. Political marketing models. Marketing applied to the electoral campaign. The massive use of social media in the electoral campaign: the example of Donald Trump. The massive use of social media in the electoral campaign: the example of Matteo Salvini.
References
Bibliografia: p. 37.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2017/2018 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 23 Jul 2019 09:26 |
| Last Modified: | 23 Jul 2019 09:26 |
| URI: | https://tesi.luiss.it/id/eprint/24256 |
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