The importance of customer satisfaction and service quality in schools
Tawiah, Samuel Kofi (A.A. 2017/2018) The importance of customer satisfaction and service quality in schools. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Alberto Marcati, pp. 66. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Background of the study. Literature review. The consumer decision making process. Methodology. Data management and analyses. Analysis of the focus group discussion (FGD) results. Challenges regarding social media and purchase decisions.
References
Bibliografia: pp. 57-66.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2017/2018 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 23 Jul 2019 09:38 |
| Last Modified: | 23 Jul 2019 09:38 |
| URI: | https://tesi.luiss.it/id/eprint/24258 |
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