Purchasing fashion counterfeits: the role of personal traits and past behavior
Ma, Zhipeng (A.A. 2007/2008) Purchasing fashion counterfeits: the role of personal traits and past behavior. Tesi di Laurea in Intellectual property rights management, LUISS Guido Carli, relatore Massimiliano Granieri, pp. 72. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Fashion counterfeits, self-monitoring, materialism centrality, perceived risk. Definition of counterfeiting. Theoretical model and hypotheses development. Research methodology. Interaction among independent variables.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (84/S) |
| Chair: | Intellectual property rights management |
| Thesis Supervisor: | Granieri, Massimiliano |
| Thesis Co-Supervisor: | Pardolesi, Roberto |
| Academic Year: | 2007/2008 |
| Session: | Summer |
| Deposited by: | Users 353 not found. |
| Date Deposited: | 25 Mar 2011 17:17 |
| Last Modified: | 19 May 2015 22:36 |
| URI: | https://tesi.luiss.it/id/eprint/2426 |
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