Purchasing fashion counterfeits: the role of personal traits and past behavior

Ma, Zhipeng (A.A. 2007/2008) Purchasing fashion counterfeits: the role of personal traits and past behavior. Tesi di Laurea in Intellectual property rights management, LUISS Guido Carli, relatore Massimiliano Granieri, pp. 72. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Fashion counterfeits, self-monitoring, materialism centrality, perceived risk. Definition of counterfeiting. Theoretical model and hypotheses development. Research methodology. Interaction among independent variables.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (84/S)
Chair: Intellectual property rights management
Thesis Supervisor: Granieri, Massimiliano
Thesis Co-Supervisor: Pardolesi, Roberto
Academic Year: 2007/2008
Session: Summer
Deposited by: MARIA LAURA MARCEDDU
Date Deposited: 25 Mar 2011 17:17
Last Modified: 19 May 2015 22:36
URI: https://tesi.luiss.it/id/eprint/2426

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