Rethinking the social: raising public awareness on green challenges through unconventional social communication
Cruciotti, Camilla (A.A. 2018/2019) Rethinking the social: raising public awareness on green challenges through unconventional social communication. Tesi di Laurea in Political sociology, Luiss Guido Carli, relatore Michele Sorice, pp. 54. [Bachelor's Degree Thesis]
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Abstract/Index
Communication. Public communication and advertising parallelism. Social communication and social marketing. Unconventional marketing and the powerful impact of unconventional social campaigns. Real-life examples of unconventional social advertising campaigns.
References
Bibliografia: pp. 45-47.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Political Science (L36) |
| Chair: | Political sociology |
| Thesis Supervisor: | Sorice, Michele |
| Academic Year: | 2018/2019 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 05 Sep 2019 13:18 |
| Last Modified: | 05 Sep 2019 13:18 |
| URI: | https://tesi.luiss.it/id/eprint/24365 |
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