Customer relationship management: i nuovi strumenti del marketing relazionale

Pecora, Cristiano (A.A. 2008/2009) Customer relationship management: i nuovi strumenti del marketing relazionale. Tesi di Laurea in Filosofia dell'impresa, LUISS Guido Carli, relatore Flavio Felice, pp. 160. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Evoluzione del marketing bancario italiano. La multicanalità bancaria. Il customer relationship management in banca. Fidelizzare il cliente con il CRM.

References

Bibliografia e sitografia: pp. 152-158.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Political, Economic and Institutional Communication (84/S)
Chair: Filosofia dell'impresa
Thesis Supervisor: Felice, Flavio
Thesis Co-Supervisor: Cocozza, Antonio
Academic Year: 2008/2009
Session: Summer
Deposited by: Users 642 not found.
Date Deposited: 25 Mar 2011 18:29
Last Modified: 25 Sep 2018 10:36
URI: https://tesi.luiss.it/id/eprint/2442

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