Digital transformation: Italian SMEs and the challenges of the information age
Lequio, Giacomo Adelmo (A.A. 2018/2019) Digital transformation: Italian SMEs and the challenges of the information age. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Donatella Padua, pp. 52. [Bachelor's Degree Thesis]
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Abstract/Index
SMA's history, context and weaknesses. Points of strength of the SNE model and differences with bigger businesses. Opportunities and risks of the digital transformation process: an anlysis of two case studies.
References
Bibliografia: p. 50. Sitografia: pp. 51-52.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Digital marketing transformation & customer experience |
| Thesis Supervisor: | Padua, Donatella |
| Academic Year: | 2018/2019 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 26 Sep 2019 13:16 |
| Last Modified: | 26 Sep 2019 13:16 |
| URI: | https://tesi.luiss.it/id/eprint/24561 |
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