Lo shock advertising e l'effetto Oliviero Toscani
Orsini, Federica (A.A. 2018/2019) Lo shock advertising e l'effetto Oliviero Toscani. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 25. [Bachelor's Degree Thesis]
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Abstract/Index
Shock marketing. Relazione tra aziende for profit e non profit. Analisi condotta. Considerazioni sui risultati. Oliviero Toscani padre dello shock marketing. La consacrazione con Benetton.
References
Bibliografia: pp. 24-25.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Marketing |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Academic Year: | 2018/2019 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 07 Oct 2019 08:09 |
| Last Modified: | 07 Oct 2019 08:09 |
| URI: | https://tesi.luiss.it/id/eprint/24655 |
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