A change in the game: the chocolate spread market in Italy

Federici, Francesca (A.A. 2018/2019) A change in the game: the chocolate spread market in Italy. Tesi di Laurea in Managerial decision making, Luiss Guido Carli, relatore Luigi Marengo, pp. 162. [Master's Degree Thesis]

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Defining the industry: hazelnut chocolate spreads. Defining the geographical market segment: broad description of global market, narrowing down, for our analysis, on the Italian market. The palm oil issue. Five forces industry analysis. Rivals: market structure, economic description of the industry, players. New entrant: Barilla “Pan di Stelle”. Suppliers. Buyers. Substitutes. Competitive positioning & value chain. Competitive dynamics. Nutkao option.


Bibliografia: pp. 149-150.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Managerial decision making
Thesis Supervisor: Marengo, Luigi
Thesis Co-Supervisor: Di Vaio, Gianfranco
Academic Year: 2018/2019
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 17 Oct 2019 09:50
Last Modified: 17 Oct 2019 09:50
URI: https://tesi.luiss.it/id/eprint/24834


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