How to identify an international bisiness opportunity in Italian SMEs from the agri business sector: the case of Tortella in the USA market
Menna, Biancalaura (A.A. 2018/2019) How to identify an international bisiness opportunity in Italian SMEs from the agri business sector: the case of Tortella in the USA market. Tesi di Laurea in International and global marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 50. [Master's Degree Thesis]
|
PDF (Full text)
Download (1MB) | Preview |
Abstract/Index
Peculiarities inside the world of SMEs. The made in Italy "issue": opportunities and factors that SMEs should monitor while considering the country of origin effect and after a concrete internationalization. Exploring the agro-industry. An alternative itinerary: the importance of the relational approach for SMEs. The target. How a SME from the agribusiness could be perceived as a relevant company abroa? The managerial implications derived from the model discussion.
References
Bibliografia e sitografia: pp. 47-49.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International and global marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Pozharliev, Rumen Ivaylov |
| Academic Year: | 2018/2019 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 17 Oct 2019 13:29 |
| Last Modified: | 17 Oct 2019 13:29 |
| URI: | https://tesi.luiss.it/id/eprint/24844 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
