Prerequisites and outcomes of glocalization of marketing strategies by international retailers: the case study of IKEA and home depot in China
Vergassola, Ilaria (A.A. 2018/2019) Prerequisites and outcomes of glocalization of marketing strategies by international retailers: the case study of IKEA and home depot in China. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 122. [Master's Degree Thesis]
|
PDF (Full text)
Download (2MB) | Preview |
Abstract/Index
LIterature review: ontology of strategic marketing glocalization theory developmemt. Research methodology: the case study of IKEA and home depot in China. IKEA's glocalization of marketing strategies in China. Results of the study, implications, limitations and further research.
References
Bibliografia: pp. 91-105.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Costabile, Michele |
| Academic Year: | 2018/2019 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 28 Oct 2019 08:20 |
| Last Modified: | 28 Oct 2019 08:20 |
| URI: | https://tesi.luiss.it/id/eprint/24896 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
