The Moët & Chandon business model
Casiraghi, Alessandro (A.A. 2018/2019) The Moët & Chandon business model. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 60. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The concept of business model. The Moët & Chandon business model. The history of Moët-Hennessy (now LVMH). Marketing mix (place, price, product, promotion). Moët & Chandon’s business model canvas. Financial evaluation.
References
Bibliografia e sitografia: pp. 57-58.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Management |
| Thesis Supervisor: | Vicentini, Francesca |
| Academic Year: | 2018/2019 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Nov 2019 09:35 |
| Last Modified: | 15 Nov 2019 09:35 |
| URI: | https://tesi.luiss.it/id/eprint/25017 |
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