The Moët & Chandon business model

Casiraghi, Alessandro (A.A. 2018/2019) The Moët & Chandon business model. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 60. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.


The concept of business model. The Moët & Chandon business model. The history of Moët-Hennessy (now LVMH). Marketing mix (place, price, product, promotion). Moët & Chandon’s business model canvas. Financial evaluation.


Bibliografia e sitografia: pp. 57-58.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair: Management
Thesis Supervisor: Vicentini, Francesca
Academic Year: 2018/2019
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 15 Nov 2019 09:35
Last Modified: 15 Nov 2019 09:35


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