An empirical study in the food sector about how CSR strategies, perceived quality and corporate reputation are related to, and affect, purchase intention
Moccia, Martina (A.A. 2018/2019) An empirical study in the food sector about how CSR strategies, perceived quality and corporate reputation are related to, and affect, purchase intention. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Alberto Marcati, pp. 44. [Bachelor's Degree Thesis]
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Abstract/Index
From the conceptual background to its implementation. CSR linked to the food sector–literature review. Experimental design and methodology. Analysis of the approach employed. Data analysis. Sample recruiting, characteristics and analysis.
References
Bibliografia: pp. 41-44.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2018/2019 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Nov 2019 10:43 |
| Last Modified: | 15 Nov 2019 10:43 |
| URI: | https://tesi.luiss.it/id/eprint/25025 |
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