An investigation of consumer behaviour in the global luxury market: a focus on 21st century China and how western luxury brands have adapted to Eastern purchasing patterns
Nappi, Eugenia (A.A. 2018/2019) An investigation of consumer behaviour in the global luxury market: a focus on 21st century China and how western luxury brands have adapted to Eastern purchasing patterns. Tesi di Laurea in Fundamentals of luxury, Luiss Guido Carli, relatore Alberto Festa, pp. 50. [Bachelor's Degree Thesis]
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Abstract/Index
Empirical theories and factors shaping consumer behaviour in the global luxury market. Factors shaping consumer behaviour in the global luxury market. China's luxury market and Chinese consumer behaviour: effects on the worldwide luxury market. From Chinese bulimia to the new normal. Changes in Chinese consumer behaviour and the effects on the luxury market.
References
Bibliografia: pp. 47-49.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Fundamentals of luxury |
| Thesis Supervisor: | Festa, Alberto |
| Academic Year: | 2018/2019 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Nov 2019 11:53 |
| Last Modified: | 15 Nov 2019 11:53 |
| URI: | https://tesi.luiss.it/id/eprint/25036 |
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