Purchase intention in the era of social networks: how do influencers affect purchase intention?
Martini, Alessia (A.A. 2018/2019) Purchase intention in the era of social networks: how do influencers affect purchase intention? Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Alberto Marcati, pp. 31. [Bachelor's Degree Thesis]
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Abstract/Index
Theoretical background and hypothesis development. From traditional advertisement to social media marketing. Methodology. The choice of the influencers. Analysis.
References
Bibliografia: pp. 30-31.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2018/2019 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Nov 2019 13:36 |
| Last Modified: | 15 Nov 2019 13:36 |
| URI: | https://tesi.luiss.it/id/eprint/25040 |
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