Millennials and the luxury industry
Materdomini, Valentina (A.A. 2018/2019) Millennials and the luxury industry. Tesi di Laurea in Introduction to business economics, Luiss Guido Carli, relatore Federica Ceci, pp. 41. [Bachelor's Degree Thesis]
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Abstract/Index
Marketing. Criteria of market segmentation. Millennials. Millennials and social media usage. 2008 crisis overview. Luxury industry. Luxury industry in the digital era. Gucci. Social media marketing.
References
Bibliografia: pp. 37-39. Sitografia: pp. 40-41.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Introduction to business economics |
| Thesis Supervisor: | Ceci, Federica |
| Academic Year: | 2018/2019 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Nov 2019 14:55 |
| Last Modified: | 15 Nov 2019 14:55 |
| URI: | https://tesi.luiss.it/id/eprint/25052 |
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