Millennials and the luxury industry

Materdomini, Valentina (A.A. 2018/2019) Millennials and the luxury industry. Tesi di Laurea in Introduction to business economics, Luiss Guido Carli, relatore Federica Ceci, pp. 41. [Bachelor's Degree Thesis]

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Marketing. Criteria of market segmentation. Millennials. Millennials and social media usage. 2008 crisis overview. Luxury industry. Luxury industry in the digital era. Gucci. Social media marketing.


Bibliografia: pp. 37-39. Sitografia: pp. 40-41.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair: Introduction to business economics
Thesis Supervisor: Ceci, Federica
Academic Year: 2018/2019
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 15 Nov 2019 14:55
Last Modified: 15 Nov 2019 14:55


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