The evolution in the relationships between firms and distributors: the Unilever case study
Cafarella, Federico (A.A. 2018/2019) The evolution in the relationships between firms and distributors: the Unilever case study. Tesi di Laurea in Introduction to business economics, Luiss Guido Carli, relatore Federica Ceci, pp. 43. [Bachelor's Degree Thesis]
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Abstract/Index
Trade marketing. Assortment strategies and policies. The FMCG corporation: Unilever. General overview of the corporation. Empirical analysis.
References
Bibliografia: pp. 42-43.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Introduction to business economics |
| Thesis Supervisor: | Ceci, Federica |
| Academic Year: | 2018/2019 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Nov 2019 08:40 |
| Last Modified: | 18 Nov 2019 08:40 |
| URI: | https://tesi.luiss.it/id/eprint/25060 |
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