Mar.tech-ing: le tecnologie di marketing automatizzato al servizio delle imprese
Marenzana, Armando Luca (A.A. 2018/2019) Mar.tech-ing: le tecnologie di marketing automatizzato al servizio delle imprese. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Daniele D'Ambrosio, pp. 42. [Bachelor's Degree Thesis]
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Abstract/Index
Il CRM: customer relationship management. I principali software CRM presenti sul mercato. Marketing automation: la nuova frontiera del digital marketing. Tools & solutions: utilizzo e ottimizzazione di un software di marketing automation. La web advertising nella marketing automation.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Digital marketing transformation & customer experience |
| Thesis Supervisor: | D'Ambrosio, Daniele |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 29 Jan 2020 08:16 |
| Last Modified: | 29 Jan 2020 08:16 |
| URI: | https://tesi.luiss.it/id/eprint/25524 |
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