Customer centricity e co-creation come vantaggio competitivo nell'era digitale: il caso Glossier
Lavino, Carlotta (A.A. 2018/2019) Customer centricity e co-creation come vantaggio competitivo nell'era digitale: il caso Glossier. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Michele Costabile, pp. 105. [Bachelor's Degree Thesis]
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Abstract/Index
Customer centricity. Strategie e misure di customer centricity. Co-creation. Modelli e strategie di co-creation. Vantaggio competitivo. Competere nell'era del cliente. Case study Glossier. Analisi del vantaggio competitivo.
References
Bibliografia: pp. 96-104.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Marketing |
| Thesis Supervisor: | Costabile, Michele |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 05 Feb 2020 09:15 |
| Last Modified: | 05 Feb 2020 09:15 |
| URI: | https://tesi.luiss.it/id/eprint/25603 |
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