Global branding e digital marketing: il caso NBA
Martella, Vincenzo Andrea (A.A. 2018/2019) Global branding e digital marketing: il caso NBA. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Michele Costabile, pp. 48. [Bachelor's Degree Thesis]
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Abstract/Index
Global branding. Segmentazione dei consumatori dei global brand. Digital marketing. Differenze tra web marketing e marketing tradizionale. Il caso NBA. L'NBA e il digital marketing.
References
Bibliografia: p. 47. Sitografia: p. 48.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Marketing |
| Thesis Supervisor: | Costabile, Michele |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 05 Feb 2020 10:47 |
| Last Modified: | 05 Feb 2020 10:47 |
| URI: | https://tesi.luiss.it/id/eprint/25614 |
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