Global branding e digital marketing: il caso NBA

Martella, Vincenzo Andrea (A.A. 2018/2019) Global branding e digital marketing: il caso NBA. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Michele Costabile, pp. 48. [Bachelor's Degree Thesis]

[img] PDF (Full text)
Restricted to Registered users only

Download (1MB) | Request a copy


Global branding. Segmentazione dei consumatori dei global brand. Digital marketing. Differenze tra web marketing e marketing tradizionale. Il caso NBA. L'NBA e il digital marketing.


Bibliografia: p. 47. Sitografia: p. 48.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair: Marketing
Thesis Supervisor: Costabile, Michele
Academic Year: 2018/2019
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 05 Feb 2020 10:47
Last Modified: 05 Feb 2020 10:47


Downloads per month over past year

Repository Staff Only

View Item View Item