Customer insight: dalla mente del consumatore al mercato
Viola, Leonardo (A.A. 2018/2019) Customer insight: dalla mente del consumatore al mercato. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Michele Costabile, pp. 48. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Dal customer insighting al marketing. Le aree di esplorazione del customer insighting. Comprendere il cervello del consumatore. Strumenti e metodologie del neuromarketing. Casi sperimentali. Neuromarketing nella politica.
References
Bibliografia: p. 46. Sitografia: pp. 47-48.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Marketing |
| Thesis Supervisor: | Costabile, Michele |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 06 Feb 2020 11:13 |
| Last Modified: | 06 Feb 2020 11:13 |
| URI: | https://tesi.luiss.it/id/eprint/25639 |
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