Family influencer marketing: il caso Ilaria Di Vaio
Gizzi, Virginia (A.A. 2018/2019) Family influencer marketing: il caso Ilaria Di Vaio. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Donatella Padua, pp. 62. [Bachelor's Degree Thesis]
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Abstract/Index
L'influencer marketing. L'influencer marketing in Italia. Il fenomeno delle mamme blogger e family influencer. Analisi comparata tra Italia e USA. Case study: Ilaria Di Vaio. Lifestyle: focus sul travel.
References
Bibliografia e sitografia: pp. 51-55.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Digital marketing transformation & customer experience |
| Thesis Supervisor: | Padua, Donatella |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Feb 2020 11:58 |
| Last Modified: | 11 Feb 2020 11:58 |
| URI: | https://tesi.luiss.it/id/eprint/25718 |
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