The food market: an overview of related regulations and an analysis of the main actors involved into the non market strategies
Ragazzoni, Alessia (A.A. 2018/2019) The food market: an overview of related regulations and an analysis of the main actors involved into the non market strategies. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 149. [Master's Degree Thesis]
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Abstract/Index
The food market: an overview. Fake made in Italy-counterfeits and Itaklian sounding. Front of pack labelling systems. Traffic light labels not applied in the Italian food system. Nonmarket strategies and the role of lobbying firms. Marketing analysis.
References
Bibliografia: pp. 126-129. Sitografia: pp. 130-131.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Ibarra, Máximo |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 Feb 2020 08:35 |
| Last Modified: | 14 Feb 2020 08:35 |
| URI: | https://tesi.luiss.it/id/eprint/25775 |
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