Omnichannel strategy: evolution and managerial implications with focus on Gucci case
Califano, Marco (A.A. 2018/2019) Omnichannel strategy: evolution and managerial implications with focus on Gucci case. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 120. [Master's Degree Thesis]
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Abstract/Index
Distribution channels and their evolution. Introduction to retail sales channels. Omnichannel approach. How luxury brands are adapting to an omnichannel world. Perceptions of omnichannel strategy. Gucci company analysis.
References
Bibliografia: pp. 106-108.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Giorgino, Francesco |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 Feb 2020 09:32 |
| Last Modified: | 14 Feb 2020 09:32 |
| URI: | https://tesi.luiss.it/id/eprint/25779 |
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