The importance of packaging in cosmetics: is it possible to alter consumers' perceptions?

Zito, Sara (A.A. 2018/2019) The importance of packaging in cosmetics: is it possible to alter consumers' perceptions? Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 104. [Master's Degree Thesis]

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Abstract/Index

Cosmetic industry overview. The luxury segment in cosmetics. Consumer perceptions. Artificial intelligence in beauty: the Sephora case. Packaging in cosmetics. Managerial implications.

References

Bibliografia: pp. 87-89. Sitografia: p. 90.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Advanced marketing management
Thesis Supervisor: Mazzù, Marco Francesco
Thesis Co-Supervisor: Tauriello, Francesca
Academic Year: 2018/2019
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 14 Feb 2020 11:00
Last Modified: 14 Feb 2020 11:00
URI: https://tesi.luiss.it/id/eprint/25783

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