Developing an experiential marketing strategy, through a co-branding alliance: the case of Podhio Dolomiti Cortina ski school
Nardò, Francesco (A.A. 2018/2019) Developing an experiential marketing strategy, through a co-branding alliance: the case of Podhio Dolomiti Cortina ski school. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 152. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Theoretical framework. Dimension and perception of the brand from consumer's perspective. The collaboration strategies to suppor brand: the co-branding. A new way of marketing: the experiential approach. Strategies and factors influencing the brand leveraging process in a co-branding perspective. The case of Podhio-Dolomiti Cortina ski school. The market context. The business. The pursued strategies in supporting the alliance.
References
Bibliografia: pp. 131-137.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Ibarra, Máximo |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 Feb 2020 11:32 |
| Last Modified: | 14 Feb 2020 11:32 |
| URI: | https://tesi.luiss.it/id/eprint/25786 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
