An analysis of the Japanese eyewear market: the Sunglasses case
Cerquetani, Diana (A.A. 2018/2019) An analysis of the Japanese eyewear market: the Sunglasses case. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 160. [Master's Degree Thesis]
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Abstract/Index
Eyewear history. Global fashion and luxury markets. Japanese market overview. Eyewear market. Eyewear market trends in Japan. Why the Sunglasses segment is stuck. MArketing penetration strategies addressing the problem. Competitive strategies for market leaders. Luxottica JP. Survey.
References
Bibliografia e sitografia: pp. 137-142.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Marcati, Alberto |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 25 Feb 2020 13:29 |
| Last Modified: | 25 Feb 2020 13:29 |
| URI: | https://tesi.luiss.it/id/eprint/25826 |
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