An analysis of the Japanese eyewear market: the Sunglasses case

Cerquetani, Diana (A.A. 2018/2019) An analysis of the Japanese eyewear market: the Sunglasses case. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 160. [Master's Degree Thesis]

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Eyewear history. Global fashion and luxury markets. Japanese market overview. Eyewear market. Eyewear market trends in Japan. Why the Sunglasses segment is stuck. MArketing penetration strategies addressing the problem. Competitive strategies for market leaders. Luxottica JP. Survey.


Bibliografia e sitografia: pp. 137-142.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Advanced marketing management
Thesis Supervisor: Mazzù, Marco Francesco
Thesis Co-Supervisor: Marcati, Alberto
Academic Year: 2018/2019
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 25 Feb 2020 13:29
Last Modified: 25 Feb 2020 13:29


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