The effect of country of origin on consumer's purchase behaviour: a study of the Chinese fashion industry
Siciliano, Ludovica (A.A. 2018/2019) The effect of country of origin on consumer's purchase behaviour: a study of the Chinese fashion industry. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 201. [Master's Degree Thesis]
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Abstract/Index
The country of origin effect. Country of origin regulation. The Chinese economy. The Chinese luxury industry. The Chinese fashion industry. Empiric research. The analysis and the results.
References
Bibliografia: pp. 174-177. Sitografia: pp. 178-179.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Festa, Alberto |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 03 Mar 2020 10:50 |
| Last Modified: | 03 Mar 2020 10:50 |
| URI: | https://tesi.luiss.it/id/eprint/25831 |
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