Impact of client preference on C2C business model adaptation: the case of Ebay and Taobao in China
Fang, Xiaojuan (A.A. 2018/2019) Impact of client preference on C2C business model adaptation: the case of Ebay and Taobao in China. Tesi di Laurea in Entrepreneurship and venture capital, Luiss Guido Carli, relatore Giuseppe D'Alessandro, pp. 67. [Master's Degree Thesis]
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Abstract/Index
Theoretical aspects. Factors influence client preference. Empirical study. Proposed research model, methodology and the questionnaire. Descriptive and frequency analysis.
References
Bibliografia: pp. 43-48.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Entrepreneurship and venture capital |
| Thesis Supervisor: | D'Alessandro, Giuseppe |
| Thesis Co-Supervisor: | De Vecchi, Luigi |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 03 Mar 2020 11:06 |
| Last Modified: | 03 Mar 2020 11:06 |
| URI: | https://tesi.luiss.it/id/eprint/25832 |
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