The necessity and outcomes of brand portfolio optimization of FMCG companies while entering different foreign markets: the case of Fater S.p.a. in Russia
Cravero, Davide (A.A. 2018/2019) The necessity and outcomes of brand portfolio optimization of FMCG companies while entering different foreign markets: the case of Fater S.p.a. in Russia. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 100. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Theoretical aspects: theory and previsious research. Existing research on how brand portfolio optimization in FMCGs affects value creation. Fater case study: brand portfolio optimization while expanding to Russia. Fater’s brand portfolio optimization in Russia. Recommendation for companies.
References
Bibliografia: pp. 84-87.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Costabile, Michele |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 06 Mar 2020 09:32 |
| Last Modified: | 06 Mar 2020 09:32 |
| URI: | https://tesi.luiss.it/id/eprint/25846 |
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