The future of voice: a study on consumer behaviour in the voice assistant's ecosystem
Lo Giudice, Cecilia (A.A. 2018/2019) The future of voice: a study on consumer behaviour in the voice assistant's ecosystem. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 136. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Voice assistant and the industry 4.0: towards a redefinition of consumer experience. Brand loyalty and key antecedents. The theory and models of technology acceptance. The research on consumer behaviour.
References
Bibliografia: pp. 111-117. Sitografia: p. 118.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Tauriello, Francesca |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 09 Mar 2020 07:23 |
| Last Modified: | 09 Mar 2020 07:23 |
| URI: | https://tesi.luiss.it/id/eprint/25847 |
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