Towards digital convergence in the automotive industry: readiness for online car sales at Mercedes Benz
Carlomagno, Achille (A.A. 2018/2019) Towards digital convergence in the automotive industry: readiness for online car sales at Mercedes Benz. Tesi di Laurea in Department of business and management, Luiss Guido Carli, relatore Paolo Spagnoletti, pp. 87. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Digital convergence: the genesis of the phenomenon. A possible definition of the concept of "digital convergence". Theoretical framework. The digital convergence as a new development opportunity. Research methodology. Readiness for omìnline car sales at Mercedes-Benz. The results of the survey.
References
Bibliografia: pp. 83-87.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Department of business and management |
| Thesis Supervisor: | Spagnoletti, Paolo |
| Thesis Co-Supervisor: | Turner, Karynne |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Additional Information: | Esame svolto all'estero. |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Mar 2020 13:38 |
| Last Modified: | 18 Mar 2020 13:38 |
| URI: | https://tesi.luiss.it/id/eprint/25983 |
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