Fashioion luxury: the added value of digital integration for an augmented seamless customer experience
Cren, Morgane (A.A. 2018/2019) Fashioion luxury: the added value of digital integration for an augmented seamless customer experience. Tesi di Laurea in International economics and industrial dynamics, Luiss Guido Carli, relatore Luigi Marengo, pp. 120. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Litterature review. Luxury and digital: a slow evolution towards a reconciliation. The framework: the path to purchase model. CAse study on Farfetch. Research findings and discussion.
References
Bibliografia: pp. 84-87.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International economics and industrial dynamics |
| Thesis Supervisor: | Marengo, Luigi |
| Thesis Co-Supervisor: | Di Vaio, Gianfranco |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 24 Mar 2020 11:02 |
| Last Modified: | 24 Mar 2020 11:02 |
| URI: | https://tesi.luiss.it/id/eprint/26062 |
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