Mazzariello, Domenico (A.A. 2018/2019) How digital innovation is changing the way of creating value in the film industry: an empirical research. Tesi di Laurea in Business and management chair of global strategy, Luiss Guido Carli, relatore Francesca Tauriello, pp. 195. [Master's Degree Thesis]

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Abstract/Index

The film industry. History and evolution of cinema. The value chain of film industry. How the internet is shaping tje film industry. The effect of the digital transformation on the supply chain. How a successful social media strategy impacts box office revenues: a quantitative analysis. Social media marketing of Aladdin in Italy.

References

Bibliografia: pp. 161-164. Sitografia: p. 165.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Business and management chair of global strategy
Thesis Supervisor:	Tauriello, Francesca
Thesis Co-Supervisor:	Pirolo, Luca
Academic Year:	2018/2019
Session:	Autumn
Additional Information:	Esame svolto all'estero.
Deposited by:	Alessandro Perfetti
Date Deposited:	25 Mar 2020 11:21
Last Modified:	25 Mar 2020 11:22
URI:	https://tesi.luiss.it/id/eprint/26090

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