The evolving attitudes and behaviors of young Chinese generations: the effect on fashion luxury brands strategic decision
Mussoni, Ludovica (A.A. 2018/2019) The evolving attitudes and behaviors of young Chinese generations: the effect on fashion luxury brands strategic decision. Tesi di Laurea in Fashion management, Luiss Guido Carli, relatore Carlo Fei, pp. 148. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Overview of the fashion and luxury industries: the importance of the Chinese market. The new Chinese customers: attitudes and behaviors. The Chinese urban households. The impact of the new made-in-China generations on high-end brands.
References
Bibliografia: pp. 110-115.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Fashion management |
| Thesis Supervisor: | Fei, Carlo |
| Thesis Co-Supervisor: | Festa, Alberto |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 31 Mar 2020 08:43 |
| Last Modified: | 31 Mar 2020 08:43 |
| URI: | https://tesi.luiss.it/id/eprint/26175 |
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