The effects of sports sponsorships on people perceptions, emotions, and purchasing behaviour
Rugiero, Alessandro (A.A. 2018/2019) The effects of sports sponsorships on people perceptions, emotions, and purchasing behaviour. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Alberto Marcati, pp. 33. [Bachelor's Degree Thesis]
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Abstract/Index
The effect of sports sponsorships on people perception. The effect of sport sponsorship on consumers’ purchase behaviour. How reactions to sponsorships vary between different scenarios. Differences between sports and athletes. The survey: reactions to kit’s sponsorship in our geographic area.
References
Bibliografia e sitografia: pp. 29-31.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 01 Apr 2020 08:11 |
| Last Modified: | 01 Apr 2020 08:11 |
| URI: | https://tesi.luiss.it/id/eprint/26199 |
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