The relationship between field performances, private life of testimonials and the perceived value of Nike's brand for the customer
Garoni, Lorenzo (A.A. 2018/2019) The relationship between field performances, private life of testimonials and the perceived value of Nike's brand for the customer. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Alberto Marcati, pp. 31. [Bachelor's Degree Thesis]
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Abstract/Index
History of Nike's sponsorship deals. Tiger woods. Cristiano Ronaldo. Roger Federer. Final conclusion of the research and answer to the main question of the thesis.
References
Bibliografia e sitografia: pp. 29-31.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 01 Apr 2020 12:14 |
| Last Modified: | 01 Apr 2020 12:14 |
| URI: | https://tesi.luiss.it/id/eprint/26206 |
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