Effects of microtransactions on consumer behaviour
Derradji, Lorenzo Reda (A.A. 2018/2019) Effects of microtransactions on consumer behaviour. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Alberto Marcati, pp. 42. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Microtransactions. Proposition and the purpose of this paper. Cyclical spending. The experiment. The results. The analysis of the main propositions.
References
Bibliografia: p. 27.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 01 Apr 2020 13:05 |
| Last Modified: | 01 Apr 2020 13:05 |
| URI: | https://tesi.luiss.it/id/eprint/26210 |
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