Effects of microtransactions on consumer behaviour

Derradji, Lorenzo Reda (A.A. 2018/2019) Effects of microtransactions on consumer behaviour. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Alberto Marcati, pp. 42. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.


Microtransactions. Proposition and the purpose of this paper. Cyclical spending. The experiment. The results. The analysis of the main propositions.


Bibliografia: p. 27.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair: Marketing
Thesis Supervisor: Marcati, Alberto
Academic Year: 2018/2019
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 01 Apr 2020 13:05
Last Modified: 01 Apr 2020 13:05
URI: https://tesi.luiss.it/id/eprint/26210


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