The industry of self actualization: exploiting the top of Maslow's pyramid
Celentani, Marco (A.A. 2018/2019) The industry of self actualization: exploiting the top of Maslow's pyramid. Tesi di Laurea in Entrepreneurship, innovation and technology, Luiss Guido Carli, relatore Giuseppe D'Alessandro, pp. 52. [Bachelor's Degree Thesis]
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Abstract/Index
MAslow's hierarchy of needs. Demographics and Maslow's hierarchy. Western economy's consumer trend: climbing up the ladder. Maslow’s pyramid and it’s corresponding markets. Self-actualization business analysis. Manipulating extrinsic product features.
References
Bibliografia: pp. 51-52.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Entrepreneurship, innovation and technology |
| Thesis Supervisor: | D'Alessandro, Giuseppe |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 01 Apr 2020 14:09 |
| Last Modified: | 01 Apr 2020 14:09 |
| URI: | https://tesi.luiss.it/id/eprint/26214 |
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