Challenges of adapting the McDonald's franchise model to the emerging Bulgarian market

Lissikov, Iordan (A.A. 2018/2019) Challenges of adapting the McDonald's franchise model to the emerging Bulgarian market. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 61. [Bachelor's Degree Thesis]

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Abstract/Index

Research methodology. History of concept. McDonald’s first steps in Bulgaria. Franchising legislation. Influence of E.U. law on Bulgarian franchisees. External environment. Factors affecting location scouting. Financial investigation. Analysis of depreciable assets.

References

Bibliografia: pp. 52-53.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair: Management
Thesis Supervisor: Vicentini, Francesca
Academic Year: 2018/2019
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 02 Apr 2020 08:28
Last Modified: 02 Apr 2020 08:28
URI: https://tesi.luiss.it/id/eprint/26222

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