The impact of text mining techniques on a rirm's CRM
Romano, Luca (A.A. 2018/2019) The impact of text mining techniques on a rirm's CRM. Tesi di Laurea in Marketing big data analysis, Luiss Guido Carli, relatore Maurizio Naldi, pp. 85. [Master's Degree Thesis]
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Abstract/Index
Operational context. Text mining for the analysis of surveys. Text mining. Text-miming methods and techniques. The datasets. Customer satisfaction survey. Data analysis process. Results.
References
Bibliografia: pp. 67-70.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing big data analysis |
| Thesis Supervisor: | Naldi, Maurizio |
| Thesis Co-Supervisor: | Spagnoletti, Paolo |
| Academic Year: | 2018/2019 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 22 Jul 2020 07:05 |
| Last Modified: | 22 Jul 2020 07:05 |
| URI: | https://tesi.luiss.it/id/eprint/26884 |
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