The impact of text mining techniques on a rirm's CRM

Romano, Luca (A.A. 2018/2019) The impact of text mining techniques on a rirm's CRM. Tesi di Laurea in Marketing big data analysis, Luiss Guido Carli, relatore Maurizio Naldi, pp. 85. [Master's Degree Thesis]

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Operational context. Text mining for the analysis of surveys. Text mining. Text-miming methods and techniques. The datasets. Customer satisfaction survey. Data analysis process. Results.


Bibliografia: pp. 67-70.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Marketing big data analysis
Thesis Supervisor: Naldi, Maurizio
Thesis Co-Supervisor: Spagnoletti, Paolo
Academic Year: 2018/2019
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 22 Jul 2020 07:05
Last Modified: 22 Jul 2020 07:05


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