Counterfeting and imitation in digital sales: an anlysis on the luxury industry
Calabresi, Matilde (A.A. 2018/2019) Counterfeting and imitation in digital sales: an anlysis on the luxury industry. Tesi di Laurea in Intellectual property rights, Luiss Guido Carli, relatore Massimiliano Granieri, pp. 134. [Master's Degree Thesis]
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Abstract/Index
Counterfeiting phenomenon. Counterfeiting post-globalization: new models of consumption. Digital sales and online counterfeiting. Main trends in the e-commerce phenomenon. Luxury industry: distinctive features. Christian Dior vs Copad: case study. Case study: Supreme vs Supreme Italy.
References
Bibliografia: pp. 115-120. Sitografia: pp. 121-122.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Intellectual property rights |
| Thesis Supervisor: | Granieri, Massimiliano |
| Thesis Co-Supervisor: | Pardolesi, Roberto |
| Academic Year: | 2018/2019 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 03 Sep 2020 12:09 |
| Last Modified: | 03 Sep 2020 12:09 |
| URI: | https://tesi.luiss.it/id/eprint/27055 |
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