Perceived reliability and influence user generated content on tourists' devision making process: the Tripadvisor case

Benelli, Valentina (A.A. 2018/2019) Perceived reliability and influence user generated content on tourists' devision making process: the Tripadvisor case. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Alberto Marcati, pp. 53. [Bachelor's Degree Thesis]

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Abstract/Index

Literature review. The role of reviews’ credibility and tendency to share travel experience. Research method. Data collection, sampling and analysis method. Results and data analysis. Descriptive analysis of results. Conclusions and managerial implications.

References

Bibliografia: pp. 46-51.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair: Marketing
Thesis Supervisor: Marcati, Alberto
Academic Year: 2018/2019
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 09 Sep 2020 10:57
Last Modified: 09 Sep 2020 10:57
URI: https://tesi.luiss.it/id/eprint/27104

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