Il neuromarketing nel mondo del food & beverage: uno studio multi caso
Cubeddu, Sandro (A.A. 2019/2020) Il neuromarketing nel mondo del food & beverage: uno studio multi caso. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Michele Costabile, pp. 54. [Bachelor's Degree Thesis]
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Abstract/Index
Cos'è il neuromarketing. Limiti e critiche del neuromarketing. Neuromarketing nel food & beverage. Nuovi trend nel food & beverage. Case studies.
References
Bibliografia: p. 54.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Marketing |
| Thesis Supervisor: | Costabile, Michele |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 05 Nov 2020 14:54 |
| Last Modified: | 05 Nov 2020 14:54 |
| URI: | https://tesi.luiss.it/id/eprint/27526 |
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